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Free to browse · beginner · self paced

Local Marketing Fundamentals

Learn a simple, repeatable approach to being found and chosen locally.

3 hours5 lessons

Course lessons

Lesson 1 — How Local Search and Directories Work

Understand how customers find nearby businesses.

Lesson 2 — Writing Descriptions People Actually Read

Write useful, customer-first business copy.

Lesson 3 — Photos That Sell: A Phone-Only Guide

Make stronger business photos with the phone you have.

Lesson 4 — Collecting and Responding to Reviews

Build trust through a thoughtful review process.

Lesson 5 — A Simple Weekly Marketing Routine

Keep your marketing consistent without overwhelm.