Lesson 1 — What a Brand Really Is
Understand branding beyond logos and colors.
← Business Academy
Free to browse · beginner · self paced
Branding for Small Businesses
Create a clear, consistent brand customers recognize and trust.
2.5 hours5 lessons
Course lessons
Lesson 2 — Defining Your Positioning Statement
Create a concise statement of why customers should choose you.
Lesson 3 — Color, Type and Logo Basics
Make practical choices for your visual identity.
Lesson 4 — Brand Voice and Messaging
Develop a consistent way to communicate.
Lesson 5 — Consistency Across Directory, Website and Social
Carry your brand clearly across every touchpoint.